By Brigitte L. Nacos
It is well-document that the most influential organizations of the U.S. mainstream media—from CNN to the New York Times and Washington Post—singled out Donald Trump for the bulk of their election-related coverage. This was the case in 2015 before and in 2016 during the Republican primaries. The celebrity candidate, however rude and insulting, received significantly more and more positive coverage than his competitors on the GOP side but also with respect to Hillary Clinton. Only after he had won the presidential nomination, did the same news organizations finally scrutinize the least qualified and the most dangerous of all candidates. It was too late.
While these same newsrooms deserve credit for their watchdog role during the nightmarish years of the Trump administration, they seemed not to have learned from their past mistakes in 2015/16. Again, they help—unwittingly, I assume—to pave the way for another Trump’s political career.
I was shocked this morning, when I first saw on Yahoo’s home page a story on Lara Trump, Donald’s daughter-in-law, under the headline “Lara Trump for North Carolina Senate Seat?” The article originated in the New York Times and was, as the story revealed, teased by Donald Trump’s enabler-in-chief Lindsay Graham, Senator of North Carolina, who told FOX News that the pro-conviction vote by Richard Burr of North Carolina in the Senate’s impeachment trial “made Lara Trump almost the certain nominee for the Senate seat” in that state.
So, the ambitious Trump through marriage, whose political ambitions had already been covered quite generously before, won another plum piece of free media without saying a single word or doing a single thing—just like father-in-law Donald whose ample free news in 2015/16 freed him from pleading for donations or spending his own money.
The news media must not become the former president’s substitute for his no longer available Twitter account but treat him like any former ex-president, better less so, although the FOX News newsrooms and their competitors will be delighted to serve as his bullhorns.
Just as important, the influential mainstream media must refrain from providing free publicity to other members of the Trump Clan: his sons, his daughters, daughters-in-law, and son-in-law.
When it comes to Mr. Trump and his family, journalists, editors, producers—all in the mainstream media must act according to George Santayana’s aphorism, "Those who cannot remember the past are condemned to repeat it.”
I do not expect that they will.
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