By Brigitte L. Nacos
During the 2016 primary season, then candidate Donald Trump got most of the publicity oxygen that the news media produced. At the expense of his Republican GOP and Democratic rivals. Ironically, he accused the news media then and ever since, wrongly, of anti-Trump bias. And worse.
Now, the very news organizations that Trump characterizes collectively as “enemy of the people” fall into the same trap: They report and magnify everything that the president says and tweets—including the daily diet of claims that are false and, yes, big lies.
In contrast, there is little coverage of the presumptive Democratic candidate Joe Biden. To be sure, he follows the stay-home and wear-a-mask advice of public health experts that Mr. Trump openly defies. But if fair and balanced reporting means to actively enlist statements and comments from the other side, Mr. Biden and his campaign leaders are merely a phone call, text message, or email away.
However, the current laying-low tactic will not work for long for a presidential candidate. Not even during a crisis period, when the opponent’s attacks relentlessly. For all the craziness that is coming out of Trump’s mouth and tweet production, he does control the mass-mediated narrative.
That must change, if the Democrats’ ticket has a winning chance in November. Biden and his campaign should take its cue from the Never Trump Group’s Lincoln Project. Most of all, from their compelling documentary-like videos.
Biden’s campaign needs slogans that can compete and beat the catch words of the Trump campaign.
Here is the thing: Trump’s politics of denial was responsible for the long delay in preparing and instructing the health care sector and the American public for the most devastating crisis since WWII. Yes, the virus originated in China. But Covid-19 deserves the name Trump VIRUS because this president’s alternative reality and alternative facts lulled adequate preparedness. As research shows, he is responsible for thousands of deaths.
In his book “Time to Get Tough” Trump wrote that “a president doesn’t ‘create’ jobs, only businesses can do that.” But as President he has credited himself with creating the best economy, the best stock market, and the lowest unemployment rate in American history. Well, then, Joe Biden. Why not talking now of a Trump Recession and Trump’s Record Unemployment? Besides the Trump Virus, of course.
And one more thing: Time to Get Tough!
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