reflectivepundit

The Mainstream Media and Trump’s Second Presidential Campaign

By Brigitte L. Nacos

In 2015, during the pre-primary season, Donald Trump laid the groundwork for his domination of the mainstream media’s news coverage that continued through his nomination as GOP presidential candidate. Research by communication scholars documented not only Trump’s complete dominance of the news but also the fact that he received more positive coverage than his GOP rivals. Now, four years later, the President repeats his news dominance by blasting crazy, inconsistent, and contradictory statements via Twitter or “informal” encounters with the White House press. What Trump and a compliant mainstream media managed then seems to be repeated now: Then, Trump’s GOP rivals received little media attention; now Democrats competing for their party’s nomination receive little prominent coverage in comparison to the president.

I just took a look at the online headers signaling lead stories in the New York Times and Washington Post. Of the 7 top news headlines of the Times, not counting the opinion pieces, three mentioned “Trump,” one had “White House” in the header. On the Post site, above the opinion pieces, 13 of 20 headlines mentioned “Trump.” In both cases one or more additional   headers signaled Trump administration policies without mentioning the president’s name.

Of course, these headers change constantly. But what does not change is the dominance of stories that Trump triggers with his constant flow of statements. Indeed, certain of these items get often special attention as breaking news—such as the banner on top of the Washington Post site that earlier today advertised that Trump, again, changed his mind about lowering payroll taxes.

Surfing early afternoon today for half an hour or so through the all-news cable channels except for Trump’s favorite FOX News I found that the hosts at CNN, MSNBC and even CNBC were talking about Trump all the time--often with visuals of the president in the background and Trump-related news items on the crawl bar.

At minimum Trump sets the news agenda day-in and day-out by an endless flow of outrageous statements that are most of the time not at all related to the reality of governing. His expressed positions are reported as lead stories as are the complete reversals that come often within hours or days.

The news organizations that Trump accuses of publicizing “fake” news are full what he says, full of his alternative facts and post-truths that he knows will be magnified not only by FOX but by his press “enemies” as well.

Yes, every president has to be covered. The question is: what is covered and how prominently and extensively.

This is a question that the newsrooms need to ponder now and answer better than four years ago. Otherwise, even the best of our news organizations become, again, unwittingly, Trump’s bedfellows in a marriage of convenience before next year’s election.

Publicity is the Oxygen of the Trumpian Propaganda Show; the Mainstream Media Can Deny It

Brigitte L. Nacos

During many years of terrorism research I found ample evidence that publicity is central to the terrorist scheme. Terrorism is a communicative act designed to get attention and dominate the media, elite, and public agenda. I am not suggesting here that President Trump is a terrorist comparable to those who carried out 9/11, the Oklahoma City Bombing, or the recent attacks against innocents in a supermarket, synagogues, and churches--although his rhetorical twitter bombs are quite similar to those thrown by contemporary online jihadists and white supremacists that incite violence.

I suggest that just as publicity is the oxygen or lifeblood of terrorism, publicity is the oxygen or lifeblood of Mr. Trump’s destructive and disruptive propaganda show. During his 31 months in office Trump’s solo propaganda stream has been extremely successful. Even the best mainstream news organizations report on television, radio, in print or online instantly and seemingly breathlessly every crazy tweeted or spoken word this man utters.

Normally, when the president speaks, the press listens, and the public will be informed. But Donald Trump is not a normal president. In a rare moment of truthfulness, he said the other day that there was never a president like President Trump. Indeed! He and his cronies have cut normal routines between press and White House officials. There are no longer regular press briefings or new conferences. The transparency that Trump’s minions claim does not exist in this White House and Administration.

For Trump and his crew the news media serves conveniently as megaphone for the president’s mostly nonsensical and self-aggrandizing propaganda: insults, attacks, warnings, threats—with occasional assurances of love addressed to his truth-loving counterparts in North Korea and Russia and his friends at FOX News.

Nothing of this is newsworthy; nothing provides important public affairs information for the American people. Instead, this non-substantial news crowds out coverage of important news on immigration, health care, the environment, foreign affairs.

Most of the media unwittingly and some of the media wittingly magnify Donald Trump’s propaganda.

His unwitting accomplices in the mainstream media must stop this practice, must deny this president the oxygen that keeps his crazy rhetoric center stage 7/24.  

News organizations should declare a moratorium on covering non substantial Trump messages, whether tweeted or screamed at another campaign rally. It might not temper or cut down on Trump’s bully rhetoric, but it might reduce the frustrations and anxieties of many Americans who are exhausted from the never-ending coverage of this president’s unpresidential words.

Why not give it a try?